If you’re an aspiring author, one of the most important steps in your journey is knowing how to book self publishing companies that can turn your manuscript into a professional, market-ready book. With the rise of self-publishing, authors no longer need to wait for traditional publishing houses to notice their work. Instead, they can take control of the entire process—from editing and design to printing and distribution. However, choosing the right self-publishing company requires research, planning, and an understanding of what each company offers.
In this blog, we’ll break down everything you need to know about booking self-publishing companies, the factors to consider, and tips to ensure your book stands out in a crowded market.
Why Self-Publishing Is the Smart Choice
Self-publishing has transformed the literary world. Here’s why it’s become a preferred route for many authors:
- Creative Control: You have the final say over your book’s content, cover design, and marketing strategies.
- Higher Royalties: Unlike traditional publishing, self-publishing offers higher royalty rates, sometimes up to 70% on eBooks.
- Faster Time to Market: Traditional publishing can take years, while self-publishing can get your book out in months.
- Global Reach: Platforms like Amazon Kindle Direct Publishing, IngramSpark, and others allow your book to be sold worldwide.
Understanding these advantages will help you better evaluate which self-publishing company aligns with your goals.
How to Book Self Publishing Companies
Booking the right self-publishing company isn’t just about signing up; it’s about making an informed choice. Here’s a step-by-step guide:
1. Research the Options
Start by listing popular self-publishing companies. Some well-known names include:
- Amazon Kindle Direct Publishing (KDP)
- IngramSpark
- BookBaby
- Lulu
- Blurb
Look into what each company specializes in—eBooks, print books, distribution channels, or hybrid services.
2. Evaluate Services and Costs
Not all self-publishing companies offer the same services. Ask yourself:
- Does the company provide professional editing and proofreading?
- Do they offer cover design and formatting?
- Are marketing services included or optional?
- What are the upfront costs versus royalties?
This helps avoid hidden fees and ensures you get the services you actually need.
3. Check Reviews and Testimonials
Nothing speaks louder than other authors’ experiences. Read reviews on social media, forums, and blogs. Look for:
- Timeliness of services
- Quality of printed books or eBooks
- Responsiveness of customer support
- Success stories in marketing and distribution
4. Understand Rights and Royalties
Before booking a company, know your rights. Ensure the company doesn’t claim ownership of your content and that royalty rates are fair. Compare:
- Standard royalty percentages
- Exclusive vs. non-exclusive agreements
- Print-on-demand options and costs
5. Plan Your Book Launch
A self-publishing company can help you publish, but promotion is largely your responsibility. Plan your book launch strategy in advance:
- Build an author website
- Grow your email list and social media following
- Schedule book reviews, giveaways, and online events
- Prepare marketing materials like press releases and social media ads
Common Mistakes to Avoid
Even experienced authors can make mistakes when booking self-publishing companies. Here are some to watch out for:
- Rushing the Process: Don’t choose a company solely based on speed. Quality matters.
- Ignoring Formatting and Design: A professionally formatted book and eye-catching cover make a huge difference.
- Skipping Marketing Planning: Publishing without marketing is like building a store with no customers.
- Overlooking Rights Agreements: Always read the fine print to protect your intellectual property.
Tips for a Smooth Self-Publishing Experience
- Start with a Clear Manuscript: Ensure your manuscript is polished before approaching a company.
- Set a Budget: Know what you’re willing to invest upfront and plan for marketing expenses.
- Ask for Samples: Request examples of books they’ve published to gauge quality.
- Leverage Print-on-Demand: POD allows you to print books as needed, reducing inventory costs.
- Keep Learning: Join author communities and attend webinars to stay updated on self-publishing trends.
Popular Self-Publishing Companies You Can Book Today
Here’s a quick overview of companies authors commonly choose:
| Company | Key Features | Best For |
| Amazon KDP | eBook & print, global distribution | Authors targeting Amazon readers |
| IngramSpark | Wide distribution, print-on-demand | Authors wanting bookstore availability |
| BookBaby | Editing, cover design, marketing services | Authors who want an all-in-one solution |
| Lulu | Print-on-demand, global distribution | Authors seeking flexible formats |
| Blurb | Photo books, high-quality print | Authors with visual-heavy books |
Final Thoughts
Booking self-publishing companies is a crucial step toward bringing your book to life. The right company can provide the tools, guidance, and support you need to ensure your book looks professional, reaches readers, and achieves your goals.
